ART DIRECTION - “…half price sweater new”

A visual story of a legendary underground fashion culture from days gone by presented in current times.

For further insight, check out the Complex article “Lo End Theory…” by Angel Diaz for a descriptive editorial.

The lyric “…half price sweater new” is quoted from a song Where I’m From (1997) by Jay- Z . This reference serves as a soundtrack to this notable story of former times.